No matter what you sell online, if you have an eCommerce store, you are competing with people with a common goal – sell more and sell often.
Conversions are the driving force for any e-commerce business. If you are able to meet your benchmark rate of conversion, you can undeniably say that your online business will have its fair share of customers and generate more revenue.
However, itis easier said than done, especially when you have hundreds of eCommerce stores that offer similar products. So, how do you ensure that your store stands out from the lot? Let’s get straight to it:
1. Analyze Your Product Pages
Retrospect with what you see on the screen. Spend some time to analyze your product page and pin down the elements that need work. In order to provide the best possible user experience, you need to first understand what your visitors want. Here’s an example:
Let’s go through a quick rundown you should consider:
- Check whether eCommerce product page loads fast
- The page should engage your customers
- Provide all the necessary information in order to make a purchase
- Presents your product in a seamless way
- Product page features high-quality product photos
- Provides an unmatched customer experience
2. Use High-Quality Product Photos
An image speaks a thousand words. The images on your e-commerce store are no different. How can you trust an online shop that fails to present their products well?
High-quality product photography will help your store create a great first impression. Product photos are one of the major driving factors that enables your customers to decide whether they should keep looking.
Use high-quality images that show your products the right way. Many stores opt for a white or light-coloured background that can draw the attention of the visitors towards their products.
3. Gain Credibility With Customer Reviews and Ratings
Product reviews and ratings are a sure shot way to build brand reputation and trust, both of which are required to increase conversions. They answer all the potential doubts that your potential buyers might have about a product and enable them to come to a decision.
It is found that 85% of consumers today lookout for online reviews and consider these to be personal recommendations from the existing product users. People often like to know about the previous buyer’s experiences and what they have to say about a product. You can also check out this amazing blog on the importance of reviews in this blog post.
4. Write A Stunning Description
Short paragraphs, a bulleted list, a short product video, and some photos will give a quick review of what your customers are buying.
In order to optimize your own eCommerce product descriptions, you can follow these quick steps:
- Only write unique and high-quality information that will guide customers about the product.
- Never copy content from other stores or any manufacturer’s websites. You may end up getting penalized by Google.
- In case there is a need to add a similar product description, simply add the NO INDEX meta tag.
5. Make Simple And Engaging Call to Actions
Junk emails and unsubscriptions are a nightmare for any eCommerce store owner. People may have gone online today and choose to shop from their smart devices rather than visiting a store. However, they still are dicey on giving out their personal information.
Rather than looking too spooky, you can simply stick to just ‘name’ and ‘email’ fields at the most for fill-in forms. Although it is good to have as much user data as possible in order to understand the buyer’s persona, asking for too much information might lead to being a big turn-off for visitors. You can find more tips for creating CTAs here.
6. User-Friendly Navigation:
In the ocean of the world wide web, user-friendly navigation is what your visitor needs the most. It is a well-known fact that if your store lacks great navigation, the visitors will be confused in no time and will look for better alternates.
The user experience should be as smooth as the breeze, which stars with the well-categorization of the products.
7. Product Page Speed
The speed with which your eCommerce product page loads can make or break your online existence. Every website today has to deal with customer’s press for time, and this has sliced down the time span of a site visitor. Akamai reveals that a 100-millisecond delay in your page speed will have a staggering effect on your eCommerce store- a reduction in the conversion rates by 7% to be precise.
Keeping the necessary media elements on your eCommerce product page while retaining the desired page speed can be quite a trick. However, if you are able to pull it off, you will see great results in your conversion rates. You can keep a check on your page loading speed with the help of Google PageSpeed Insights. Along with providing you with complete details of the page loading speed, you will also get actionable suggestions for improvement.
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