RSS Feeds aren’t something new in the digital sphere. In fact, the concept dates back to 1999, when Netscape and Internet Explorer ruled the list of web browsers. Times have changed now, yet, the basic purpose of RSS feed is still the same. RSS Feeds proves to be a primary resource to syndicate the content of any business website. These feeds enable the WordPress users to instantly aggregate the content of their website to a single feed and spread it all over the web.
If you feel that your blog or website in general, is lagging behind the competitors in terms of traffic and SEO, RSS Feeds is one of the proven ways with which you can make a considerable update. The feeds will help you to spread out the word to a wider domain of audience.
RSS is a common term for Really Simple Syndication. The feeds enable the online readers to make the necessary updates to the website content or a blog post in no time. Based on the needs and requirements, you may set up the feeds to get an extra boost in the search engine optimization of the website. And this is a no brainer that the higher you rank on the web, the more visitors you will attract on your website to create new business opportunities.
However, when it comes to making the most out of the RSS feeds, there are a few tried and tested tricks, which may come handy. Find out below what these are:
Trick #1: Keep WordPress Settings Up-To-The-Minute
It may come as a surprise for a few, but WordPress creates the RSS Feeds automatically. This is yet another feature what makes WordPress the most preferred content management system around the world.
If you want to test it by yourself, you can simply type in the URL of your website in the browser and add “/feed/” at the end of the URL. This is the RSS Feed of the URL or the website. The options for RSS Feed customizations can be found under the Reading settings. Just update them and the RSS will be customised.
Trick #2: Promote Your Feeds Individually
Along with creating default RSS Feeds for a website blog, WordPress also auto-generates RSS Feeds for all kinds of content updates being made on a website. The RSS Feed links appear as follows:
- For blog: http://[website url]/feed/
- For comments: http://[website url]/comments/feed/
- For categories: http://[website url]/category/[ name of the category]/feed/
- Author bio: http://[website url]/author/[name of the author]/feed/
The individual feeds are very beneficial for a website which aims at targeting a certain group of customers or audience. If such customized RSS Feeds are able to incline the visitors to a website towards a specific niche, these feeds would encourage them to visit the website again and subscribe for the latest content and updates.
Trick #3: Use Featured Images
An image is worth a thousand words, and WordPress RSS Feed is no different. The WordPress users are allowed to tweak the settings of their website’s RSS Feed. However, a user may not make any changes in the image, although they can make use of aggregators such as Feedly.
These aggregators automatically assign featured images to a new or updated post unless an additional markup stipulating is synched which the featured images. These play a critical role in grabbing the attention of the user and hence making the website more interactive.
Trick #4: Yoast SEO Plugin
WordPress would not have been such an amazing content management system as it is if there were no plugins. Web scrapers always overshadow the new websites as well as the ones which experience a relatively low traffic. This is mainly because these scrapers take up the new content on the website, which is generally not cached by any of the web browsers.
In order to prevent your website from being outranked by such scrapers, it is important that you are able to address the search engine crawlers about the content you have just created. For this, Yoast SEO plugin is one handy tool you must use. The plugin will let you feature custom content pre as well as post RSS post. This informational content has all the necessary data regarding the website, link and the author bio.
The Importance Of RSS Feeds
If you want to add an RSS Feed on your WordPress website, you can either make use of a plugin such as Yoast SEO we mentioned above, or get a custom extension developed. With the integration of a reliable RSS Feed tool, you will be able to keep the visitors of your website updated with all the latest news and events. The search engine crawlers recognize such updates as new data or content, and enables a website to be search engine friendly.