A lot of businesses and startups don’t know the real potential of WordPress. This is why they are skeptical of using WordPress for business. So let’s discuss why you should use WordPress for your business website.
Aside from WordPress being free, the CMS is awesome. It’s easy to use, packed with advanced features, and you can do just about anything with it.
There’s a huge WordPress developer community, DIY tutorials, guides, videos, and ebooks dedicated to helping you grow and maintain your WordPress website.
According to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.”
30% of all websites are powered by WordPress. This is the testimonial for the credibility of WordPress. WordPress also powers the websites of some of the worlds biggest brands, some of the key mentions are as under:
1. Easy to set up, manage and update
If you’re reading this post, you can go over to WordPress.com and signup for a free account. You’ll have your website online in less than 5 minutes. For a nominal additional fee, you can get a host and buy your domain name there.
You don’t need to be a programmer or an HTML coder to use WordPress. All you need is an internet connection and a browser, you can create your business website.
WordPress.com is the perfect starting point for businesses that want to start out an online venture. When you’re ready to take your website a step further, it’s easy to migrate your initial website to a web hosting account.
2. Content Marketing
Content is king. In an era where fresh content is of utmost importance, a business website running on a WordPress theme has an advantage over the regular ones. In no time, you can schedule and update your site’s content and you can do so whenever you want. You can also easily update your site’s aesthetics and create an ideal platform. When you are able to update your content frequently, your organization can build credibility in your niche.
3. Professionally designed themes
Many of the amazing WordPress themes are available for free, while the others can be purchased at a nominal fee. WordPress themes will give you a professionally designed website without bearing the expense of hiring a professional web designer.
There are a plethora of amazing WordPress themes available online. If you want to explore more, you can look at the trending commercial sites like Theme Forest, StudioPress, and WooThemes.
4. WordPress is Plug-n-play
WordPress plugins allow even novice users to complex business features to their website. Everything can be done via a plugin and there is no need to hire a dedicated coder. If you feel the need to add some additional functionality to your site, you just need to search a plugin for that!
WordPress was designed to be easy to use – thousands of WordPress plugins add even the complex functionality to the core system. So whether you need a slider or a dedicated eCommerce system, you just need to add a plugin to meet your business needs.
5. Search engines adore WordPress
As Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with many free SEO plugins like Yoast and SEOPress, your site becomes search engine friendly.
6. WordPress is all set for the mobile web
If you still think that your customers are visiting your website from a full-sized desktop, you need to think again. Mobile website usage is rising at a lightning pace. If your site fails to look great and perform well on a smartphone or tablet, your customers will abandon your WordPress site and look for other alternates.
Most of the WordPress themes are designed to be mobile-friendly. This means that your customers won’t face any issue while they browse your website on their smartphones. Similar is the case with the WordPress dashboard which is designed to work on smartphones. As a result, you can easily manage your website from anywhere.
7. WordPress is a mature space
The technology is over ten years old now. During the past decade, WordPress has continuously gone through refinements, testing, and enhancements.
All thanks to its active community. In the process, it has evolved into a preeminent web publishing system.
8. WordPress is an open-source
Unlike other website building tools that often come with commercial restrictions and limitations. That means you can use this incredible content management system any way you choose and host your website wherever you want. One of the key benefits is that WordPress costs relatively less as compared to its commercial alternatives.
9. WordPress is Flexible Yet Affordable
Making the CMS WordPress extensible via plugins and extensions is at the heart of much of its success. This helped the core development team to keep most aspects of the platform relatively streamlined. As a result, many doors were opened for entirely new industries as the platform emerged and satisfied varied consumer demands in the form of dedicated plugins.
This is exactly what is required by enterprise administrators as they have complete control over what they install into their online portals in addition to an easily understood platform that lets them create their own custom code. Development teams are able to move quickly in terms of prototyping and performing timely deployments.
10. Multisite and Multilingual Functionality
Ever since the inception of version 3.0, WordPress has offered support for multiple sites. Enterprise users can easily handle complex requirements from a single WordPress installation. This simply means that there is less overhead required in terms of time and server.
You can easily integrate multilingual solutions and activate specialized plugins to ease of website management. A common example is WPML that enables you to handle every aspect of translating and deploying content.
WordPress is a living platform – the technology is rapidly emerging at a fascinating pace. It has surpassed its blogging roots even though it’s still one of the best blogging platforms out there. From a blagging portal to capturing the huge amount of online audience, WordPress theme or framework is your ideal toolkit to build your website.